Six years inside a brand incubator that ships direct-response creative at volume. I came up through production and post, ran the audio team, and worked across concepting, UGC direction and casting — the full path from an idea on a call sheet to a cut that has to earn its impression in three seconds.
Featured work
Just Another Car Show — everything: concept, shoot, edit, publish. 126 videos, 1.6M lifetime views ▶ [VIDEO: paste link]
Katherine Heigl, Badlands Ranch — production and post ▶ [VIDEO: paste link]
Opportunity For Hope, Boneface Shoes, Harare — full production and post. Shot in Zimbabwe under government limits on what camera gear was allowed in, so I made the most of what we could bring. ▶ [VIDEO: paste link]
Kevin Hart — audio ▶ [VIDEO: paste link]
Marisa Tomei — audio ▶ [VIDEO: paste link]
Vast, astronaut flight suit film — audio ▶ [VIDEO: paste link]
Netflix — audio ▶ [VIDEO: paste link]
Vans — audio ▶ [VIDEO: paste link]
Le Labo — post sound ▶ [VIDEO: paste link]
Also credited, no public asset: direct-response creative for Gundry MD and Beverly Hills MD — concepting, UGC casting and direction, production and post. These ran on Meta and YouTube and are not publicly archived under my name.
What I do on these
Concepting, and ad concepts briefed out to creative teams
UGC direction and casting
Production — on set, running the shoot
Post — edit, sound, delivery across Meta, YouTube and TikTok formats
Built and ran the audio team that serviced all of it
Clients
Apple TV · Disney · Peacock · AMC · The CW · ESPN · ABC · Ford · AGBO · Tennis Channel · Bang Energy · UCF · Lone Wolf Ranch · Gundry MD · Beverly Hills MD · Dr. Marty Pets · Badlands Ranch · Netflix · Vans · Terra Mare · ActivatedYou